Bloomberg Businessweek March 8, 2021 pp17-18 |Business|”Pirates Take Aim at Streaming Services” “Illegal access to services like Netflix and Disney+ is rampant in Southeast Asia”. “The Bottom Line” “Piracy is expected to cost TV and film providers almost $52 Billion Globally in 2022. Content pilfered from streaming services in Asia is a fast-growing part of the problem.”
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Share of respondents in 2019 who reported using private streaming services; 66% in the Philippines, 63% in Indonesia, 61% in Malaysia and 50% in Vietnam
Summary of the article
“A daunting problem in big markets such as China and Russia…but it’s the rising demand in Southeast Asia, home to more than twice the population of the U.S., that’s raising warning flags.” “In the past two years, Indonesia, Vietnam and other countries have been added to the U.S. trade representative’s ‘notorious markets’ list, an annual compilation of the worst intellectual property abusers and counterfeiters.” Surprisingly many admit to cancelling paid-service, considered to be 6.5% of households in Southeast Asia, and then accessing content without cost from illegal streaming services. Of those that are caught or otherwise cut-off only about one-third then join authentic fee-for-service providers. Reducing illegal distribution most effectively is by blocking websites but that “requires government cooperation” something that’s not forthcoming in many countries. Of course, as everywhere, “the heart of the problem…is the attitude of viewers…[that] see nothing wrong in downloading movies.” Many believing that paying for internet access is sufficient and that the “Internet should be free.”