The Largest Sporting Event in America-Formula 1-The Scene

Around Austin-Circuit of The Americas (COTA)-Friday October 23rd 2026-With 400,000 expected to attend Friday-Sunday for the Formula 1 United States Grand Prix, the event claims to be the "Largest sporting event in America." Above race fans converse at the Cadillac display. See more "Scene" snapshots below.

Cowboy hats abound.

Enthusiastic F1 fans enjoy perfect weather for enjoying the midway.

Redbull fans.

McClaren fan.

Shell Ferrari fan.

View early Friday morning from the PSL Lounge situated with a view of turns 12-15. To the left is the end of the back straightway below the SI Lounge.

Germania Amphitheater, early Friday morning. Maroon 5 scheduled for Friday evening.

Hot Wheels promotional exhibit.

LEGO F1 promotional exhibit.