Apple Enters Fiercely Competitive EV Market

NIKKEIAsia Electric Vehicle Special Edition January 16, 2021 “Apple Car expected to shake up auto industry in Asia and world”



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Summary of the brief article


Besides Apple other major tech firms including Alibaba, Baidu and Foxconn are joining Tesla and traditional automakers in the pursuit of producing Electric Vehicles (EV). EVs can contribute to lessening climate change while also transforming a now age-old industry recently stunned by the surge by Tesla’s line of EVs. It’s unclear if Apple will pursue full vertical integration followed by Tesla and others relying on in-house design to manufacturing.